Why Print Mediums are Still a Good Choice for Your Business

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For print based companies, this constantly fluctuating content driven world can seem more than a little intimidating. The message directed at modern businesses is often that ‘digital is everything,’ that you need to do away with print mediums and invest entirely in fluid content to be a success. Yet, this is not a completely accurate picture of the industry.

These handy tips and tricks for modern print based businesses, who are keen to survive in an increasingly content driven world, will help you to get to grips with this brave new world.

Understanding the Power of Printed Images

The power of the printed image cannot be denied, no matter how much influence digital content has these days. For instance, think about a woman who waits to catch a bus next to a six meter high promotional print for a washing up liquid. Whilst she might not engage with the material directly, there is a very good chance that the next time she runs out of the product, she will find herself drawn to the brand. This is because the printed image is immediate.

Using Printed Imagery to Create Strong Brands

The reality is that the printed image can express ‘wish fulfillment’ in a more direct way than a lot of digital content. For a start, the increasingly user-centric nature of online platforms means that consumers are less willing to put up with the presence of promotional content within their ‘private’ spheres – they want social media platforms to be entirely personal. Yet, printed ads are different. They do not strong arm or plead for attention. They only suggest and it is this suggestion which turns into active purchasing decisions.

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